Our Process

Align
Evaluate

01 | EVALUATE

02 | ALIGN

Accelerate
Build

03 | BUILD

04 | ACCELERATE

Exit
Scale

05 | SCALE

06 | EXIT

Growing an eCommerce business needs a system - one that's proven to work. That's what we've built at Noirua. Our process guides you from where you are now to where you want to be, whether that's selling in 2 years or 20.

Evaluate

01 | EVALUATE

We take an honest look at your business using our Slingshot Framework. No fluff, just clear assessment of what's working and what isn't. Quick wins become obvious. So do the bigger opportunities.

Align

02 | ALIGN

Everyone points in the same direction. We nail down exit goals, timelines, and growth targets. Setting up the right board structure helps too. This clarity changes everything.

Build

03 | BUILD

Rubber meets road. We implement the Slingshot Framework and get your systems humming. Every improvement builds value - both for today and tomorrow's exit.

Accelerate

04 | ACCELERATE

Monthly sprints tackle specific challenges. One month it's marketing, next it's operations or customer experience. Small improvements compound into big results.

Scale

05 | SCALE

Make your business less dependent on you and more valuable to buyers. Automate what works. Expand the team where needed. Tap new market opportunities.

Exit

06 | EXIT

Whether you're ready to sell or just keeping options open, we'll help maximise value. Multiple exit paths, clean financials, strong systems - everything buyers love to see.

Adapting To Your Needs

Our process flexes based on where you are:

  • Advisory Board: 6-month programme proving what's possible

  • Board Partnership: Full implementation scaling to £1m+

  • Group Partnership: Enhanced version leveraging group resources

Every business is different. Some steps take longer than others. What matters is having a clear path forward.

Why It Works

Our process comes from decades of building and selling eCommerce businesses ourselves. We've stripped away the corporate jargon and endless meetings. Instead, we focus on practical steps that create real value. Everything we do connects directly to your exit - whether that's next year or next decade. The process adapts as you grow, meeting you where you are and taking you where you want to be.

Ready to take an extraordinary leap?

We’d love to talk to you.