Build, Scale, Exit. No Fluff.

We partner with eCommerce founders to create sellable businesses. 2-3 year timeline. Zero corporate nonsense.

Feeling Stuck on the eCommerce Hamster Wheel?

  • You're working 80-hour weeks but your growth has plateaued

  • Everyone's giving you conflicting advice on how to scale

  • You're drowning in day-to-day operations instead of building value

  • The idea of selling your business feels like a distant dream

Meet Noirua: Your No-Nonsense Growth Partner

We've been in your shoes. We've built, scaled, and sold e-commerce businesses. Now, we're here to help you do the same. No jargon, no fluff – just practical strategies that work.

We're Not Just Advisors, We're Partners

At Noirua, we don't just consult from the sidelines. We roll up our sleeves and work alongside you.

  • Tailored Partnership: We offer flexible engagement models, from advisory roles to full integration into our group.

  • Hands-On Approach: Our team becomes an extension of yours, providing day-to-day support and strategic guidance.

  • Shared Success: Our interests are aligned with yours - we succeed when you succeed.

How We Help You Win

  • Scalable Growth, without burnout

    Scalable Growth, Without Burnout

    Our Exit Flywheel Strategy helps you build sustainable systems that grow your business, even when you're not working.

  • Boost Your Valuation

    Boost Your Valuation

    We focus on the metrics that matter to buyers, maximising your business's worth for when you're ready to exit.

  • Exit on Your Terms

    Exit on Your Terms

    Whether you want to sell in 2 years or 20, we'll help you build a business that's always ready for a lucrative exit.

How it works

01 | Let's Talk Exit Strategy

In a focused 30-minute call, we'll dig into your business goals and challenges. No pitch, just straight talk about where you are and where you want to be.

02 | Craft Your Tailored Growth Plan

We'll roll up our sleeves and work with you to create a customised Exit Flywheel Strategy. This isn't a one-size-fits-all template – it's a practical, actionable plan designed specifically for your business.

03 | Scale, Optimise, Exit

With our partnership in full swing, you'll see your business transform. We'll be there every step of the way, optimising operations, boosting profits, and setting you up for a stellar exit when the time is right.

What's in the Toolbox?

Exit Flywheel Strategy

Our proprietary method for scaling and positioning e-commerce businesses for lucrative exits.

Operations Streamlining

Hands-on help to optimise your processes, making your business more efficient and attractive to buyers.

Tech Stack Optimisation

Recommendations and implementation support for the best tools to scale your operations.

Founder-First Approach

You maintain control of your company. We advise, you decide.

Team Development

We help build and train your team, creating a valuable asset for potential buyers.

1-on-1 Mentoring Sessions

Regular, personalised strategy calls with experienced entrepreneurs who've been in your shoes.

Buyer Network Access

Connections to our extensive network of verified, serious buyers in the e-commerce space.

Equity Partnership Option

We invest in your business, aligning our success with yours.

Customised Exit Timeline

Flexible planning that adapts to your personal and business goals.

Risk Mitigation Strategies

Proactive planning to protect your business value from potential threats.

Health Check

In-depth analysis of your business KPIs to identify growth opportunities and red flags.

Exit Readiness Dataroom

Exit Readiness Dataroom: Regular assessments of your business's sellability, with actionable improvement plans.

Performance-Based Fees

Our compensation is tied to how well the business does. We win when you win.

Post-Exit Support

Guidance on wealth management and your next ventures after a successful sale.

FAQs

  • Every business is unique, so there's no one-size-fits-all timeline. That said, we usually recommend planning for a 2-3 year journey. This gives us enough time to implement our Exit Flywheel Strategy, boost your valuation, and position your business for maximum appeal.

    But don't worry, this doesn't mean you're stuck for years if the right offer comes along. We'll have you "buyer-ready" much sooner. The extra time is about maximising value, not just getting you over the line.

    Remember, a rushed exit often leaves money on the table. We're here to make sure you get the best possible outcome, and that takes a bit of time. Think of it as crafting a fine whisky - it's worth the wait.

  • Unlike traditional brokers who simply list your business and hope for the best, we roll up our sleeves and get stuck in. We're not just middlemen - we're your partners in growth. Our team has been in your shoes, building and selling our own e-commerce businesses, so we know firsthand what it takes to create a successful exit.

    We don't just wait for buyers to come knocking. We actively work with you to increase your business's value, streamline operations, and make your company irresistible to potential buyers. It's about creating a business that sells itself, not just selling a business.

    Plus, our interests are aligned with yours. We often take equity and performance-based fees, which means we only win when you win. We're not after a quick sale - we're after the best possible outcome for you.

  • While we don't have a strict revenue cut-off, we typically work best with e-commerce businesses generating at least £250,000 in annual revenue. Ideally we aim to get you over the £1m mark as this level usually indicates a business with enough complexity and potential to benefit fully from our Exit Flywheel Strategy.

    That said, we're more interested in your growth trajectory and potential than any specific number. If you're not quite there yet but you're on a solid growth path, we'd still love to chat. We might be able to offer some guidance or point you towards resources that can help you get to that next level.

    Remember, it's never too early to start thinking about your exit strategy. Even if you're not ready to work with us yet, having a chat can help you understand what buyers look for and how you can start positioning your business for future success.

  • Ouch, we feel your pain. There's nothing worse than investing time and money into something that doesn't pan out. Here's the thing - we're not consultants. We are partners. We're entrepreneurs who've built and sold our own e-commerce businesses. We've been in your shoes, and we know what works because we've done it ourselves.

    Our approach is results-driven. We don't just give advice and disappear. We work alongside you, implementing changes, measuring results, and adjusting as we go. Our success is tied to yours, so we have skin in the game.

    Plus, we're not here to overwhelm you with jargon or generic strategies. We tailor our approach to your specific business and goals. If something's not working, we pivot. We're in this with you for the long haul, not just to clock billable hours.

  • We totally get this concern. Your business is your baby, and the thought of someone else calling the shots is scary. Here's the deal - we're partners, not takeover artists. Our founder-first approach means you maintain control of your company. We advise, you decide.

    Think of us more like co-pilots. We're here to help navigate and support, but you're still in the captain's chair. Our goal is to make your business less dependent on you, not to push you out. This not only makes your life easier but also makes your business more valuable to potential buyers.

    Remember, a business that's overly dependent on its founder is less attractive to buyers. By building systems and processes that can run without you, we're increasing your business's value and your options. Whether you decide to sell or stick around, you'll have more freedom and a more valuable asset.

  • It's never too early to start planning for your exit. In fact, the most successful exits are often years in the making. Even if you're not ready to sell now, thinking about your exit helps you build a stronger, more valuable business.

    Here's the secret - the things that make a business attractive to buyers are the same things that make a business successful and enjoyable to run. By focusing on scalability, efficiency, and growth, we're not just preparing for a future sale - we're making your business better today.

    Plus, having an exit strategy gives you options. Maybe you'll decide to sell in a few years, or maybe you'll fall in love with your business all over again. Either way, you'll have a more valuable, more efficient business that's less dependent on you. That's a win no matter what you decide.

Our Podcasts. Take a listen.

  • eCommerce Podcast

    eCommerce Podcast

    A show dedicated to helping you deliver eCommerce WOW.

  • Push To BE More Podcast

    Push To Be More

    Conversations with leaders, trail blazers and entrepreneurs about what it takes to make life work.

  • Podjunction

    Podjunction

    Unlock the Secrets to Amplifying Your Brand, One Genuine Podcast Conversation at a Time.

Ready to take an extraordinary leap?

We’d love to talk to you.